Our campaign just ended. We are blowing of steam here at Infento HQ at the moment. What an exhilarating ride it has been! We reached our goal of $50,000 very quickly, so we didn't have the stress if our project would make it or not....


Hey, let's get ready for some viral vibes!


Dear Infento aficionado,
Infento went viral on the internet. We went what? Viral! We call something viral when it is quickly and widely spread by for instance Facebook, Twitter or YouTube. This is the mysterious and marvellous effect the internet can have.

As of yet our video was viewed more than 14,000,000 (!) times. Yes that's fourteen million. In this newsletter you can read all about it. We even beat Coca-Cola and Aldi with their product videos.

This is the menu of today:

  • How Infento became a huge hit on the internet
  • Top 5 viral product videos
  • Infento now belongs in the top 1% of Youtube

Grab a comfy seat and read all about our viral adventures.

Snow outside? Great!

It looks like winter is finally rearing its head around the world.

The winter storm that socked the Southeast of the US now has moved up to the East Coast. The National Weather Service predicts the storm could drop a foot of snow in Boston, two feet on the Massachusetts coast and seven inches in New York.

And heavy snow fall and below-freezing temperatures continued to sweep across the European continent this weekend. Several Greek islands, otherwise known for their sunny and warm weather, were blanketed in snow with freezing temperatures. The chill didn't spare sunny Rome. The fountains in St. Peter's Square froze overnight and dripped icicles instead.

Now there are two things we can do. We can agonize over the fact that the cold is grounding airplanes, crippling ferries and making the roads slippery but isn't it much better to embrace the winter and have some fun in the snow?!

You guessed it, we took the last advice. We loaded our car with Infento glides last week and drove to Winterberg in Germany to do a photo and video shoot. Check out the pics below to get an impression!